Richard Feifer

Creative director
Culver City, California

For 25 years I’ve led teams of designers, writers and animators making digital work for Bank of America, Sony, Toyota, Mattel, Mars and Campbell’s. Emails, direct mail, microsites, games and retail promotions, from the Flash era to now.

Download résumé rfeifer@gmail.com

Selected work

45 pieces, 2000 to today. Select any piece to see it larger.

Four long-scroll Merrill Edge emails inviting Bank of America customers to open an investing account — **Merrill** Merrill Edge investing emails

Four Sony promotional emails for car audio, televisions, headphones and Cyber Monday — **Sony** Promotional emails

Grid of eight Nescafé social posts built around the red Nescafé mug — **Nescafé** Social content

Bank of America self-mailer shown front, back and unfolding to reveal the inside spread — **Bank of America** Checking bonus self-mailer

Three pink Barbie tour web pages with a map of tour stops across the United States — **Barbie** Barbie On Tour

M&M’S Star Wars microsite with a yellow M&M’S character dressed as Darth Vader on a lava planet — **M&M’S** Star Wars Chocolate M-Pire, Dark Side

Five Bank of America emails for Preferred Rewards, the Erica assistant and Zelle — **Bank of America** Preferred Rewards, Erica and Zelle emails

M&M’S pirate-themed microsite with the red and yellow characters on a treasure island — **M&M’S** Pirates of the Caribbean promotion

United Bank Thrive content hub pages and an email with warm yellow illustrations — **United Bank** Thrive financial wellness

Goldfish Fun site with animated Goldfish cracker characters and a friend feed — **Goldfish** Goldfish Fun

Toyota Venza interactive site showing a family at a farmers market with clickable hotspots — **Toyota** 2010 Venza, Behind the Wheel

BOOMco. site with bold graphic patterns shown on a laptop and a phone — **BOOMco.** Blaster brand site

Toyota Venza email inviting a friend to see the car through the eyes of everyday owners — **Toyota** Venza invitation email

Bank of America Advisor profile pages

Orange Twix microsite with an Usher tour feature, a dance mix maker and Twix radio — **Twix** It’s All in the Mix

Disney Pixar Cars Collector’s Cup promotion with a Radiator Springs scene, a mailer and a store display — **Disney·Pixar Cars** The Collector’s Cup

Hot Wheels homepage with racing helmets in the hero and rows of videos and products below — **Hot Wheels** hotwheels.com homepage

Bank of America $300 bonus offer mailing with envelope, insert and letter — **Bank of America** $300 checking bonus

Pace sauces site with a rustic recipe card layout and a seven-layer tortilla pie — **Pace** Get Cookin’ with Pace

Nescafé Facebook app featuring Ellie Kemper as a life coach — **Nescafé** Life Coach with Ellie Kemper

Max Steel site screens with an interactive Ultralink creator — **Max Steel** Ultralink creator

Four illustrated Bank of America emails for Preferred Rewards, home office and home loans — **Bank of America** Preferred Rewards and home loan emails

Starburst site designed as an arcade cabinet with screen savers and IM buddies — **Starburst** Arcade site

Illustrated V8 emergency-instruction poster showing five steps to administer a V8 bop — V8 In Case of Emergency

The Pond at Bryant Park website with a winter illustration and ice skating photos — **The Pond at Bryant Park** Skating site

Hot Wheels Pinterest board with character cards and car-themed activities for kids — **Hot Wheels** Pinterest board

Toyota Venza interactive site safety section with a driver smiling in the rearview mirror — **Toyota** 2010 Venza, Safety

Campbell’s Slow Kettle soups launch site with a bowl of chicken tortilla soup — **Campbell’s** Slow Kettle soups launch

Two Matchbox Adventure Is Calling in-store displays with jungle graphics — **Matchbox** Adventure Is Calling

Bank of America new account mailing with envelope, letter and mobile banking insert — **Bank of America** New account offer

M&M’S Star Wars microsite with a blue M&M’S character dressed as R2-D2 on a desert planet — **M&M’S** Star Wars Chocolate M-Pire, Jedi Side

Hot Wheels Ultimate Track promotion pages with prizes and a code entry flow — **Hot Wheels** Ultimate Track promotion

Barbie moving tour microsite on a laptop with Barbie holding a pink box — **Barbie** Barbie Is Coming to a Town Near You

M&M’S homepage introducing Pretzel M&M’S with the orange character — **M&M’S** mms.com homepage

Pepperidge Farm site with cinnamon swirl bread and recipe and offer tiles — **Pepperidge Farm** Brand site

Max Steel homepage with the hero character and The Battle Is Coming headline — **Max Steel** Homepage

Bank of America $100 bonus mailing with envelope, card visual and letter — **Bank of America** $100 checking bonus

Hot Wheels World’s Best Driver promotion site on a laptop with four racing drivers — **Hot Wheels** World’s Best Driver

Pringles Spicy Cajun quiz asking how spicy are you — **Pringles** Spicy Cajun quiz

Toyota Venza results page matching what you want to what the Venza gives you — **Toyota** 2010 Venza, How It Fits Your Life

Febreze site with seasonal tips, a solution finder and an odor buster game — **Febreze** When and Where to Febreze

Three BOOMco. site screens for games, videos and the Twisted Spinner blaster — **BOOMco.** Products and videos

The Pond at Bryant Park site page for the Celsius lounge with events and parties — **The Pond at Bryant Park** Celsius lounge

Hot Wheels Collectors online shop featuring a custom Chevy Nova and category tiles — **Hot Wheels** Collectors shop

About

I’m a creative director who likes to stay close to the work.

I’ve spent my career inside agencies, building and leading creative teams of up to 25 designers, writers, animators and proofreaders across the U.S., the U.K. and Romania. My specialty is email, CRM and digital marketing for financial services and consumer brands.

Today I’m a creative director at Bank of America’s internal agency, where my team of art directors and copywriters handles the ATM network, Merrill investing emails and the digital screens in financial centers, including partnership work for the Boston Marathon and the FIFA World Cup. I also help set the bank’s guidelines for using generative AI in concepting and production, and train the team on them.

Before that I led creative at Harte Hanks, RAPP and G2, making everything from Star Wars candy microsites to retail promotions for Target, Walmart and Toys R Us. I studied design at UC Berkeley and the Harvard Graduate School of Design.

Clients

Bank of America, Merrill, Sony, Toyota, Charles Schwab, Nestlé, Mattel, M&M’S, Skittles, Campbell’s, V8, Pepperidge Farm

Recognition

Cannes Cyber Lions, Los Angeles Addy Awards, Hermes Creative Awards, Financial Communications Society, Web Marketing Association, PMA Reggie Awards

Education

Master’s in Design, Harvard Graduate School of Design
Bachelor’s in Design, UC Berkeley